Why Oral Care Belongs In Your Beauty Routine

Your Beauty Routine Doesn't Stop At Your Skin

We spend time caring for our skin, hair, nails and bodies. But there is one part of our everyday beauty that often gets overlooked: our mouth.

Oral care isn't simply about having a beautiful smile. It's about freshness, confidence and caring for an essential part of your everyday wellbeing. That is why AERA believes oral care deserves a place in your personal care ritual.

Where Does An Oral Spray Fit In?

An oral spray is a simple way to make daily investment deposits into your overall oral health. With a refreshing mint profile and a botanical formulation approach, PURE is designed to complement your existing oral care routine. It is not intended to replace the fundamentals of oral care.

PURE + Your Existing Oral Care Routine

A good oral care routine starts with the basics.

Brush your teeth regularly with fluoride toothpaste, floss between your teeth and maintain regular dental check-ups. PURE can then become an additional ritual before you brush your teeth, swishing it around your mouth for 20-30 seconds before spitting it out.

Why Does PURE Taste Different?

PURE contains botanical ingredients that give the spray its distinctive plant-forward character. That means it may taste different from conventional mint mouthwashes or breath sprays. And that's intentional.

We wanted PURE to feel like an AERA product, not simply another version of something already sitting on a bathroom shelf.

PURE is small enough to carry with you and simple enough to become second nature.

A few seconds. A fresh feeling. Then back to your day.

PURE

Refresh. Breathe. Go.

A refreshing mint oral spray created to complement your everyday oral care routine.

Keep it close and make freshness part of the ritual.

Breathe Life Into Beauty.